During a disaster, having power and an emergency generator service in place can be a matter of life or death.

Just hours after Hurricane Irene had knocked out power to 130,000 Monmouth County residents – 3,700 in town alone — two box trucks from Ohio arrived at Colfax Plaza on Belmar Boulevard.

They parked in the front of the lot, nearest the road. It was for visibility, you see, because inside those trucks were hundreds of gas-powered generators – possibly the only power generators for miles around. And the trucks attracted a crowd: A big, long, continually growing, crowd of customers, mainly residents who were unsure how long the power outage would last and who were desperate for lights and refrigeration for their food.

At Generator City, that’s what we do. We bring power back to the people that are in need. Some may see it as “Capitalism at it’s best”, but in this situation like many, having power in place can be a matter of life and death.